Ética e comunicação das escolhas alimentares: uma análise da tribo pós-moderna do Slow Food

Luiz Peres-Neto, Raquel D. Hadler

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Abstract

This article aims to This article aims to discuss the communication of alimentary choices as a way to externalize an ethics of good life. It is specifically analyzed the Slow Food movement as part of a postmodern phenomenon of resistance to the traditional consumption society, looking for a self re-signification by alimentary adoptions in the daily activities. Using a multi-methodological approach, in which one are combined non-participatory observations and 6 in-deep interviews carried out with Slow Food nucleus leaders', it is put under eraser how this movement works for reframe social imaginaries on the idea of a "good life", using communicational strategies to point out values and dominant practices established under an occidental capitalist way of life. As a result, the Slow Food seems to act as a postmodern tribe, allowing its followers to reframe their alimentary practices as a way to build a life full of ontological meanings.
Original languagePortuguese
JournalRazón y palabra
Volume20
Publication statusPublished - 2016

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