The multiple offer of TV and the appearance of new domestic audiovisual equipment have transformed televiewers behaviour. It is obvious that these new attitudes are to be analysed. At the moment, studies on this question question, in some cases, scientific rigor and, in other cases, they tackle very specific aspects. Our project proposes the validation of a new methodology, based on a combination of three methods used in social sciences, able to show all the elements that appear on the relation established between the person/family and the TV, at the moment of consuming.
|Effective start/end date||22/06/92 → 22/06/94|
- Dirección General de Investigación Científica y Técnica (DGICYT): €15,626.31