Creation, design and management of an safe audiovisual environment from a socio-technical perspective

In the current social, regulatory, political, and technological context, and from a socio-technical perspective, this project pursues a fundamental objective: to deepen the understanding of mechanisms for protecting children and adolescents within the audiovisual environment. In recent years, growing social concern regarding digital consumption habits among minors and the accessibility of audiovisual contentoften inappropriatehas become increasingly visible in public debate. This persistent and widely acknowledged concern reflects the need to safeguard minors in an environment that adults frequently neither fully comprehend nor effectively control.Simultaneously, traditional television broadcasters face a complex scenario. The emergence of new actors in the audiovisual ecosystem has marked a disruptive turning point in media history, particularly within the audiovisual sector. Their innovative business models and the reconfiguration of the traditional value chain have compelled cultural industries to assume risks and adopt strategies that situate them in a phase of defensive resistance. Against this backdrop, the project aims to analyze how a safe environment for minors is conceptualized, designed, and managed, acknowledging the absence of a universally accepted definition or strategy. Specifically, it seeks to determine whether the organizations under study (RTVE, Atresmedia, Mediaset, CCMA, and EiTB) have consciously and systematically developed strategies that transcend mere compliance with regulatory requirements or internal Corporate Social Responsibility (CSR) policies. To achieve this, the study will examine: (a) the content available on the organizations platforms; (b) audience perceptions and family mediation practices; (c) organizational strategies for creating, designing, and managing safe audiovisual environments; (d) the alignment between CSR strategies and the development of content platforms; and (e) the role of recommendation systems (top- down) and AI agents (bottom-up) in fostering and sustaining safe audiovisual environments. This methodological approach enables the collection and analysis of both statistically representative data and rich, qualitative insights, thereby providing a comprehensive understanding of the research problem. The techniques employed include document analysis, quantitative content analysis, semi-structured interviews, focus groups, surveys, and user journey mapping.