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  • 3 Citations
  • 1 h-Index

Research output per year

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Research Output

  • 3 Citations
  • 1 h-Index
  • 1 Article

Strategic antecedents and organisational consequences of IMC in different economy types

Butkouskaya, V., Llonch-Andreu, J. & Alarcón-Del-Amo, M. D. C., 1 Jan 2019, In : Journal of Marketing Communications.

Research output: Contribution to journalArticleResearch

  • 3 Citations (Scopus)