Research output per year
Research output per year
Fingerprint
Dive into the research topics where Sarai Melendez Rodriguez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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L'ambivalència del mèrit : els creatius publicitaris i les contradiccions del reconeixement als festivals
Translated title of the contribution :The ambivalence of merit :: advertising creatives and the contradictions of festival recognition Research output: Contribution to journal › Article › Dissemination
Open Access -
El rol de la creatividad en la planificación de la comunicación y la publicidad
Meléndez Rodríguez, S., 2024, Planificación de la comunicación estratégica en Iberoamérica : Perspectivas y desafíos. 2024 ed. Quito :, p. 93-113 21 p.Research output: Chapter in Book › Chapter › Research › peer-review
Open Access -
How loud does the Lion roar? Awards as signals of quality for advertising creatives
Meléndez-Rodríguez, S. & Roca, D., 20 Jul 2023, In: Journal of Marketing Communications. 31, 3, p. 329-345 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access6 Link opens in a new tab Citations (Scopus)2 Downloads (Pure) -
Sick of awards: hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, S. & Roca, D., 2 Feb 2023, In: International Journal of Advertising. 42, 8, p. 1295-1314 20 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access10 Link opens in a new tab Citations (Scopus)2 Downloads (Pure)
Thesis
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Signaling effects of awards on advertising creatives: The Brazilian Experience
Melendez Rodriguez, S. (Author), Roca Correa, D. (Director), 1 Dec 2022Student thesis: Doctoral thesis
Datasets
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Replication data for "Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach"
Melendez Rodriguez, S. (Creator), Roca Correa, D. (Creator) & Suárez, A. (Creator), CORA.Repositori de Dades de Recerca, 15 Jan 2026
DOI: 10.34810/data2890, https://doi.org/10.34810/data2890
Dataset