Research output per year
Research output per year
Personal profile
Research interests
Dr. Sara Vinyals-Mirabent is an Associate Professor and Serra Húnter Fellow at the Department of Advertising, PR, and Audiovisual Communication at UAB. She holds a Ph.D. - CumLaude in Communication (2018), a Master's Degree in Advanced Studies of Social Communication (2013), and a bachelor degree in Advertising and Public Relations (2009) by UPF. Her research interests are centered on the areas of persuasive communication, with the focus on advertising and branding, holding a particular interest for place branding. Over the years, Sara has been a visiting scholar at Johannes Gutenberg Universität, Mainz, during 2020, is part of the research group Communication, Advertising, and Society (CAS) and has been part of several research projects funded by the Spanish Ministry of Science and Innovation.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Nation branding : a strategic tool for attracting talent globally
Vinyals Mirabent, S., Fernández-Cavia, J., Piñeiro-Naval, V. & Torres, J. F., 16 Oct 2025, In: Journal of Global Mobility. 13, 3, p. 468-485 18 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
Vinyals-Mirabent, S., Rodero, E., Rodríguez-De-Dios, I. & Mas-Manchón, L., 16 Jun 2025, In: Communication and Society. 38, 1, p. 146-162 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus)2 Downloads (Pure) -
Nation Brand and Tourism: Familiarity, Perception, and Intention to Visit
Fernández-Cavia, J., Vinyals-Mirabent, S., Piñeiro-Naval, V. & Filipe-Torres, J., 1 Jun 2024, In: Profesional de la Informacion. 33, 2, 13 p., e330204.Research output: Contribution to journal › Article › Research › peer-review
Open Access8 Link opens in a new tab Citations (Scopus) -
LA TRANSFORMACIÓN DIGITAL DE LAS GRANDES MARCAS DE LA GASTRONOMÍA ESPAÑOLA EN TIEMPOS DE CRISIS
Translated title of the contribution :The digital Transformation of the Great Brands of Spanish Gastronomy in Times of Crisis Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus)2 Downloads (Pure) -
Atraer talento nacional e internacional mediante la publicidad de reclutamiento: El rol de la marca ciudad en el anuncio. Libro de Comunicaciones VIII Congreso Internacional de la AE-IC ‘Comunicación y Ciudad Conectada’
Vinyals-Mirabent, S. & van Wijngaarden, J., Mar 2022, Comunicación y Ciudad Conectada. p. 112-129 18 p.Research output: Chapter in Book › Chapter › Research › peer-review
Open Access3 Downloads (Pure)