Projects per year
Personal profile
Research interests
Short Bio: Dra. Pilar Lopez-Belbeze is an associate professor of marketing Business Department of the Autonomous University of Barcelona, Spain. Her main research line is focused on the analysis of consumer behavior, neuromarketing research, leisure and sustainable consumption. She is an author and/or co-author of different JCR journals, such as European Marketing Journal, European Management Journal, Journal of Product & Brand Management, International Journal of Contemporary Hospitality Management or Leisure Science among others. She is researcher in the European Research Project- H2020 (Invent Culture) and CRiEDO (Center for Research and Studies for Organizational Development). She is a member of the Executive Committee of the Spanish Association of Academic and Professional Marketing (AEMARK) and was member Executive Committee Organizer of the XXX International Congress of AEMARK 2018. He also serves as a reviewer for different academic conferences and journals.
Educational management
Teaching: Fundamentals of Marketing, Marketing Management, Digital Marketing, Neuromarketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph. D., Doctorat CC. EE. EE., Universitat Autònoma de Barcelona (UAB)
Award Date: 13 Nov 1997
Degree, Llicenciatura CC.EE. EE., University of Zaragoza (UNIZAR)
Award Date: 1 Jun 1990
External positions
Coodinador Màster Universitari de Màrqueting, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → …
Coordinador titulació ITM, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → 19 Nov 2013
Coordinador Promoción Facultad Económicas., Universitat Autònoma de Barcelona (UAB)
1 Jan 2005 → 1 Jan 2010
Miembro del Claustro General, Universitat Autònoma de Barcelona (UAB)
1 Jan 1999 → 16 Jan 2003
Asociado tiempo completo, Universitat Autònoma de Barcelona (UAB)
15 Sept 1996 → 5 May 2002
Miembro de la Junta de Facultad de Económicas, Universitat Autònoma de Barcelona (UAB)
1 Jan 1996 → 16 Jan 2003
Ayudante de Facultad, Universitat Autònoma de Barcelona (UAB)
15 Sept 1994 → 14 Sept 1996
Ayudante de Escuela, Universitat Autònoma de Barcelona (UAB)
1 Oct 1991 → 14 Sept 1994
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Collaborations and top research areas from the last five years
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SUSTAINABLE CONSUMPTION AND THE FUTURE OF BRANDS
Rialp-Criado, J. (Principal Investigator), Lopez Sintas, J. (Principal Investigator 2), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator), Aral, Ö. H. (Collaborator) & Abedini , N. (Collaborator)
1/09/22 → 31/08/25
Project: Research Projects and Other Grants
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BIENESTAR SOCIAL Y GESTION DE LOS NEGOCIOS
Ortin Angel, P. (Principal Investigator), Ponomareva Minchenko, Y. (Principal Investigator 2), Lafuente Gonzalez, E. M. (Investigator), Garcia Cestona, M. A. (Investigator), Gispert Pellicer, C. (Investigator), Sola Belda, C. (Investigator), Van Hemmen, S. F. (Investigator), AZIZIJAVAN, E. (Collaborator), Lopez Belbeze, M. P. (Investigator), Davis , J. G. (Collaborator), Candelo Londono, N. (Collaborator), GREGORIC, A. (Collaborator), Malgorzata Kurak (Collaborator), Ellis , J. L. (Collaborator), Ruiz Fernández, J. (Collaborator), Salcedo Zuta, N. U. (Collaborator), Ahmed Sewaid (Collaborator), Franch Saguer, M. (Investigator), Millan Tapia, A. M. (Investigator), Shijaku ., E. (Investigator), Utrero González, N. M. (Investigator) & Wang , F. (Collaborator)
1/09/21 → 31/08/25
Project: Research Projects and Other Grants
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INVENT: European Inventory of societal values of culture as a basis for inclusive cultural policies in the globalizing world (INVENT)
Lamberti , G. (Investigator), Lopez Belbeze, M. P. (Investigator), Lopez Sintas, J. (Principal Investigator), Llonch Andreu, J. (Investigator), Kim ., J. (Investigator), Sanchez Gelabert, A. (Investigator) & Astor, A. (Investigator)
1/02/20 → 31/07/23
Project: International research project
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Evaluación de resultados en las organizaciones
Prior Jimenez, D. (Principal Investigator), Kerstens, K. (Collaborator), Rodríguez Pérez, G. (Collaborator), Sundgren, S.K.-G. (Collaborator), Svanström, T. (Collaborator), Thieme, C. P. (Collaborator), Van de Woestyne, I. (Collaborator), Balaguer Coll, M. T. (Investigator), Di Meo , F. (Investigator), Giménez, V. (Investigator), Liu , S. P. (Investigator), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator) & Moya Gutiérrez, S. (Investigator)
Spanish Ministry of Economy and Competitiveness (MINECO)
1/01/14 → 31/12/16
Project: Research Projects and Other Grants
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Análisis del Desempeño Económico (AEP)
Grifell-Tatjé, E. (Principal Investigator), Calleja Blanco, J. V. (Scholar), Agrll, P. J. (Investigator), Blázquez Gómez, M. L. (Investigator), Brea Solis, H. A. (Investigator), Capelleras Segura, J. L. (Investigator), Giménez, V. (Investigator), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator), Lovell Charles, A. K. (Investigator), Martinez Parra, J. L. (Investigator), Montoriol Garriga, J. (Investigator) & Vaillant , Y. (Investigator)
Spanish Ministry of Science and Innovation
1/01/11 → 31/12/14
Project: Research Projects and Other Grants
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Environmental sustainability and circular economy in SMEs: A qualitative approach from the Spanish experience
Llonch Andreu, J., López Belbeze, P. & Pinuer, F. V., 31 Jan 2024, In: International Journal of Entrepreneurship and Small Business . 51, 3, p. 404-431 28 p.Research output: Contribution to journal › Article › Research › peer-review
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Heterogenous social mechanisms drive the intention to purchase organic food
Lopez Sintas, J. & Lopez Belbeze, M. P., 5 Jun 2024, In: British Food Journal. 126 , 13, p. 378-393 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Citations (Scopus)2 Downloads (Pure) -
Perceptions of a shared European culture increase the support for the European Union
Lopez Belbeze, M. P., Petrovic, V., Walo, S., Rössel, J. & Katz-Gerro, T., 4 Jun 2024, In: Journal of Common Market Studies. 63, 1, p. 28-50 23 p., 13619.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Citation (Scopus)1 Downloads (Pure) -
The relationship between strategic orientations and firm performance and the role of innovation: a meta-analytic assessment of theoretical models
Rialp, J., Lopez-Belbeze, P. & Reyes-Gómez, J. D., 2 Jan 2024, In: International Journal of Entrepreneurial Behaviour and Research. 36 p.Research output: Contribution to journal › Article › Research › peer-review
9 Citations (Scopus)3 Downloads (Pure) -
The impact of internet use on leisure: Gender and age heterogeneity in young people
Lamberti , G., Lopez Belbeze, M. P. & Lopez Sintas, J., 30 May 2023, In: Journal of Leisure Research. 54, 5, p. 581-601 21 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus)
Thesis
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La lealtad de marca como ventaja competitiva sostenible: un análisis estratégico. (Evidencia empírica para el mercado español de pañales)
López Belbeze, M. P. (Author), Genescà Garrigosa, E. (Director), 5 Nov 1997Student thesis: Doctoral thesis