Projects per year
Personal profile
Research interests
Short Bio: Dra. Pilar Lopez-Belbeze is an associate professor of marketing Business Department of the Autonomous University of Barcelona, Spain. Her main research line is focused on the analysis of consumer behavior, neuromarketing research, leisure and sustainable consumption. She is an author and/or co-author of different JCR journals, such as European Marketing Journal, European Management Journal, Journal of Product & Brand Management, International Journal of Contemporary Hospitality Management or Leisure Science among others. She is researcher in the European Research Project- H2020 (Invent Culture) and CRiEDO (Center for Research and Studies for Organizational Development). She is a member of the Executive Committee of the Spanish Association of Academic and Professional Marketing (AEMARK) and was member Executive Committee Organizer of the XXX International Congress of AEMARK 2018. He also serves as a reviewer for different academic conferences and journals.
Educational management
Teaching: Fundamentals of Marketing, Marketing Management, Digital Marketing, Neuromarketing.
Expertise related to UN SDGs
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph. D., Universitat Autònoma de Barcelona (UAB)
Award Date: 13 Nov 1997
Degree, Universidad de Zaragoza
Award Date: 1 Jun 1990
External positions
Coodinador Màster Universitari de Màrqueting, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → …Coordinador titulació ITM, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → 19 Nov 2013Coordinador Promoción Facultad Económicas., Universitat Autònoma de Barcelona (UAB)
1 Jan 2005 → 1 Jan 2010Miembro del Claustro General, Universitat Autònoma de Barcelona (UAB)
1 Jan 1999 → 16 Jan 2003Asociado tiempo completo, Universitat Autònoma de Barcelona (UAB)
15 Sep 1996 → 5 May 2002Miembro de la Junta de Facultad de Económicas, Universitat Autònoma de Barcelona (UAB)
1 Jan 1996 → 16 Jan 2003Ayudante de Facultad, Universitat Autònoma de Barcelona (UAB)
15 Sep 1994 → 14 Sep 1996Ayudante de Escuela, Universitat Autònoma de Barcelona (UAB)
1 Oct 1991 → 14 Sep 1994Fingerprint
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Projects
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Evaluación de resultados en las organizaciones
Prior Jimenez, D., Kerstens, K., Rodríguez Pérez, G., Sundgren, S. K., Svanström, T., Thieme, C. P., Woestyne, I. V. D., Woestyne, I. V. D., Balaguer Coll, M. T., Di Meo , F., Gimenez Garcia, V. M., Liu , S. P., Llonch Andreu, J., Lopez Belbeze, M. P. & Moya Gutiérrez, S.
1/01/14 → 31/12/16
Project
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Análisis del Desempeño Económico (AEP)
Grifell Tatje, E., Calleja Blanco, J. V., Agrll, P. J., Blázquez Gómez, M. L., Brea Solis, H. A., Capelleras Segura, J. L., Gimenez Garcia, V. M., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell Charles, A. K., Martinez Parra, J. L., Montoriol Garriga, J. & Vaillant , Y.
1/01/11 → 31/12/14
Project
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Management and Firm Performance: Profits and Beyond
Grifell Tatje, E., Brea Solis, H. A., Ilkova Pergelova, A., Stoian ., M. C., Arocena Garro, Pablo, Barrenechea Méndez, M. A., Blázquez Gómez, M. L., Capelleras Segura, J. L., Gimenez Garcia, V. M., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell, C. A. K., Martinez Parra, J. L., Perelman, S., Rialp Criado, A., Torres Bargalló, Ricardo & Vaillant , Y.
1/10/07 → 30/09/11
Project
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Mesures de l'acompliment competitiu: descomposició i determinants
Grifell Tatje, E., Blázquez Gómez, M. L., Capelleras Segura, J. L., Gimenez Garcia, V. M., Royes Riera, A., Vaillant , Y., Arocena, Pablo, Briec, W., Genesca Garrigosa, E., Kerstens, K., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell, C. A. K., Perelman, S., Rialp Criado, A. & Vanden Eeckaut, P. A. J.
13/12/04 → 12/12/07
Project
Research output
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Socially Patterned Strategic Complementarity between Offline Leisure Activities and Internet Practices among Young People
Sintas, J. L., Belbeze, M. P. L. & Lamberti, G., 24 Jun 2020, In: Leisure Sciences.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
Internet use and leisure activities: are all young people equal? Internet e tempo libero: i giovani sono uguali tra loro?
Lamberti, G., Sintas, J. L., Belbeze, P. L. & ISBN, . (ed.), 1 Jan 2019, Smarts Statistics for Smart Applications. Book for short papers. SIS2019. 1 ed. (IT), p. 925-930 5 p. (Books for short papers).Research output: Chapter in Book › Chapter › Research
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Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types
Cuneo, A., Milberg, S., del Amo, MC. & López-Belbeze, MP., 1 Jan 2017, In: European Journal of Marketing. p. -Research output: Contribution to journal › Article › Research
Open Access -
The Social Structure of Young People's Use of the Internet
López-Síntas, J., López-Belbeze, P. & Romero, L. F., 1 Jan 2017, In: European Sociological Review. p. -Research output: Contribution to journal › Article › Research
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Compra de marcas de distribuidor y estilos de vida: una segmentación latente de los consumidores.
Alarcón, M. C., Cúneo, A. & López, M. P., 1 Jan 2013, (DOCFRADIS; no. doc07/2013).Research output: Working paper