• Phone93 581 2555
  • Plaça del coneixement , G6/247

    08193 Bellaterra (Cerdanyola del Vallès)


  • Edifici B, Campus UAB

    08193 Bellaterra (Cerdanyola del Vallès)

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1994 …2021

Research activity per year

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Personal profile

Research interests

Short Bio: Dra. Pilar Lopez-Belbeze is an associate professor of marketing Business Department of the Autonomous University of Barcelona, Spain. Her main research line is focused on the analysis of consumer behavior, neuromarketing research, leisure and sustainable consumption. She is an author and/or co-author of different JCR journals, such as European Marketing Journal, European Management Journal, Journal of Product & Brand Management, International Journal of Contemporary Hospitality Management or Leisure Science among others. She is researcher in the European Research Project- H2020 (Invent Culture) and CRiEDO (Center for Research and Studies for Organizational Development). She is a member of the Executive Committee of the Spanish Association of Academic and Professional Marketing (AEMARK) and was member Executive Committee Organizer of the XXX International Congress of AEMARK 2018. He also serves as a reviewer for different academic conferences and journals.

Educational management

Teaching: Fundamentals of Marketing, Marketing Management, Digital Marketing, Neuromarketing.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Ph. D., Universitat Autònoma de Barcelona (UAB)

Award Date: 13 Nov 1997

Degree, Universidad de Zaragoza

Award Date: 1 Jun 1990

External positions

Coodinador Màster Universitari de Màrqueting, Universitat Autònoma de Barcelona (UAB)

1 Jan 2010 → …

Coordinador titulació ITM, Universitat Autònoma de Barcelona (UAB)

1 Jan 201019 Nov 2013

Coordinador Promoción Facultad Económicas., Universitat Autònoma de Barcelona (UAB)

1 Jan 20051 Jan 2010

Miembro del Claustro General, Universitat Autònoma de Barcelona (UAB)

1 Jan 199916 Jan 2003

Asociado tiempo completo, Universitat Autònoma de Barcelona (UAB)

15 Sep 19965 May 2002

Miembro de la Junta de Facultad de Económicas, Universitat Autònoma de Barcelona (UAB)

1 Jan 199616 Jan 2003

Ayudante de Facultad, Universitat Autònoma de Barcelona (UAB)

15 Sep 199414 Sep 1996

Ayudante de Escuela, Universitat Autònoma de Barcelona (UAB)

1 Oct 199114 Sep 1994


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