Projects per year
Personal profile
Research interests
Short Bio: Dra. Pilar Lopez-Belbeze is an associate professor of marketing Business Department of the Autonomous University of Barcelona, Spain. Her main research line is focused on the analysis of consumer behavior, neuromarketing research, leisure and sustainable consumption. She is an author and/or co-author of different JCR journals, such as European Marketing Journal, European Management Journal, Journal of Product & Brand Management, International Journal of Contemporary Hospitality Management or Leisure Science among others. She is researcher in the European Research Project- H2020 (Invent Culture) and CRiEDO (Center for Research and Studies for Organizational Development). She is a member of the Executive Committee of the Spanish Association of Academic and Professional Marketing (AEMARK) and was member Executive Committee Organizer of the XXX International Congress of AEMARK 2018. He also serves as a reviewer for different academic conferences and journals.
Educational management
Teaching: Fundamentals of Marketing, Marketing Management, Digital Marketing, Neuromarketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph. D., Universitat Autònoma de Barcelona (UAB)
Award Date: 13 Nov 1997
Degree, Universidad de Zaragoza
Award Date: 1 Jun 1990
External positions
Coodinador Màster Universitari de Màrqueting, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → …
Coordinador titulació ITM, Universitat Autònoma de Barcelona (UAB)
1 Jan 2010 → 19 Nov 2013
Coordinador Promoción Facultad Económicas., Universitat Autònoma de Barcelona (UAB)
1 Jan 2005 → 1 Jan 2010
Miembro del Claustro General, Universitat Autònoma de Barcelona (UAB)
1 Jan 1999 → 16 Jan 2003
Asociado tiempo completo, Universitat Autònoma de Barcelona (UAB)
15 Sep 1996 → 5 May 2002
Miembro de la Junta de Facultad de Económicas, Universitat Autònoma de Barcelona (UAB)
1 Jan 1996 → 16 Jan 2003
Ayudante de Facultad, Universitat Autònoma de Barcelona (UAB)
15 Sep 1994 → 14 Sep 1996
Ayudante de Escuela, Universitat Autònoma de Barcelona (UAB)
1 Oct 1991 → 14 Sep 1994
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Network
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BIENESTAR SOCIAL Y GESTION DE LOS NEGOCIOS
Ortin Angel, P., Garcia Cestona, M. A., Gispert Pellicer, C., Sola Belda, C., Van Hemmen, S. F., Lopez Belbeze, M. P., Davis , J. G., Ellis , J. L., Salcedo Zuta, N. U., Franch Saguer, M., Ponomareva ., Y., Lafuente Gonzalez, E. M., AZIZIJAVAN, E., Candelo Londono, N., GREGORIC, A., Malgorzata Kurak, Ruiz Fernández, J., Ahmed Sewaid, Millan Tapia, A. M., Shijaku ., E. & Utrero González, N. M.
1/09/21 → 31/08/25
Project: Research Projects and Other Grants
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INVENT: European Inventory of societal values of culture as a basis for inclusive cultural policies in the globalizing world (INVENT)
Lopez Sintas, J., Kim ., J., Lamberti ., G., Llonch Andreu, J., Lopez Belbeze, M. P. & Astor, A.
1/02/20 → 31/07/23
Project: International research project
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Evaluación de resultados en las organizaciones
Prior Jimenez, D., Rodríguez Pérez, G., Di Meo , F., Giménez, V., Liu , S. P., Llonch Andreu, J., Lopez Belbeze, M. P., Kerstens, K., Sundgren, S. K., Svanström, T., Thieme, C. P., Woestyne, I. V. D., Woestyne, I. V. D., Balaguer Coll, M. T. & Moya Gutiérrez, S.
1/01/14 → 31/12/16
Project: Research Projects and Other Grants
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Análisis del Desempeño Económico (AEP)
Grifell-Tatjé, E., Calleja Blanco, J. V., Brea Solis, H. A., Capelleras Segura, J. L., Giménez, V., Llonch Andreu, J., Lopez Belbeze, M. P., Martinez Parra, J. L., Montoriol Garriga, J., Vaillant , Y., Agrll, P. J., Blázquez Gómez, M. L. & Lovell Charles, A. K.
1/01/11 → 31/12/14
Project: Research Projects and Other Grants
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Management and Firm Performance: Profits and Beyond
Grifell-Tatjé, E., Brea Solis, H. A., Ilkova Pergelova, A., Stoian ., M. C., Barrenechea Méndez, M. A., Capelleras Segura, J. L., Giménez, V., Llonch Andreu, J., Lopez Belbeze, M. P., Martinez Parra, J. L., Rialp Criado, A., Vaillant , Y., Arocena Garro, Pablo, Blázquez Gómez, M. L., Lovell, C. A. K., Perelman, S. & Torres Bargalló, Ricardo
1/10/07 → 30/09/11
Project: Research Projects and Other Grants
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Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
Lopez Belbeze, M. P., MARYAM, VAIZRI. & Llonch Andreu, J., 9 Aug 2021, In: Journal of Islamic Marketing. 10.1108/JIMA-01-2020-0018.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Downloads (Pure) -
Socially Patterned Strategic Complementarity between Offline Leisure Activities and Internet Practices among Young People
Sintas, J. L., Belbeze, M. P. L. & Lamberti, G., 24 Jun 2020, In: Leisure Sciences.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
Internet use and leisure activities: are all young people equal? Internet e tempo libero: i giovani sono uguali tra loro?
Lamberti, G., Sintas, J. L., Belbeze, P. L. & ISBN, . (ed.), 1 Jan 2019, Smarts Statistics for Smart Applications. Book for short papers. SIS2019. 1 ed. (IT), p. 925-930 5 p. (Books for short papers).Research output: Chapter in Book › Chapter › Research
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Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types
Cuneo, A., Milberg, S., del Amo, MC. & López-Belbeze, MP., 1 Jan 2017, In: European Journal of Marketing. p. -Research output: Contribution to journal › Article › Research
Open Access -
The Social Structure of Young People's Use of the Internet
López-Síntas, J., López-Belbeze, P. & Romero, L. F., 1 Jan 2017, In: European Sociological Review. p. -Research output: Contribution to journal › Article › Research