Projects per year
Personal profile
Education/Academic qualification
Ph. D., CC. Econòmiques i Empresarials, Universitat Autònoma de Barcelona (UAB)
Award Date: 28 Feb 1993
Degree, CC. Econòmiques i Empresarials, Universitat Autònoma de Barcelona (UAB)
Award Date: 31 May 1977
External positions
Coordinador de la Titulación de Investigación y Técnicas de Mercado, Universitat Autònoma de Barcelona (UAB)
1 Jan 2003 → 31 Dec 2003
Vicedecano de docencia y ordenación académica en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)
1 Jan 2001 → 31 Dec 2003
Coordinador de intercambios de estudiantes Erasmus en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)
1 Jan 1994 → 31 Dec 2001
Group Product Manager, Agfa Gevaert, S.A.
1 Jan 1984 → 31 Dec 1985
Product Manager senior, Henkel Ibérica, S.A.
1 Jan 1982 → 1 Jan 1983
Product Manager junior, Frigo, S.A.
1 Jan 1980 → 31 Dec 1981
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Servitization as catalyst in linking responsible consumption to local brand preference and firm performance
Rialp-Criado, J. (Principal Investigator), Lopez Belbeze, M. P. (Co-Investigador/a Principal), Angulo Ruiz, L. F. (Collaborator), Ferran Vendrell Herrero, F. (Collaborator), Llonch Andreu, J. (Collaborator), Prior Jimenez, D. (Collaborator), Giménez, V. (Investigator) & Narbón Perpiña, I. (Investigator)
1/09/25 → 31/08/29
Project: Research Projects and Other Grants
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SUSTAINABLE CONSUMPTION AND THE FUTURE OF BRANDS
Rialp-Criado, J. (Principal Investigator), Lopez Sintas, J. (Co-Investigador/a Principal), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator), Aral, Ö. H. (Collaborator) & Abedini , N. (Collaborator)
European Regional Development Fund (FEDER)
1/09/22 → 31/08/25
Project: Research Projects and Other Grants
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INVENT: European Inventory of societal values of culture as a basis for inclusive cultural policies in the globalizing world (INVENT)
Lopez Sintas, J. (Principal Investigator), Kim ., J. (Investigator), Lamberti , G. (Investigator), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator), Astor, A. (Investigator) & Sanchez Gelabert, A. (Investigator)
1/02/20 → 31/07/23
Project: International research project
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Evaluación de resultados en las organizaciones
Prior Jimenez, D. (Principal Investigator), Kerstens, K. (Collaborator), Rodríguez Pérez, G. (Collaborator), Sundgren, S.K.-G. (Collaborator), Svanström, T. (Collaborator), Thieme, C. P. (Collaborator), Van de Woestyne, I. (Collaborator), Balaguer Coll, M. T. (Investigator), Di Meo , F. (Investigator), Giménez, V. (Investigator), Liu , S. P. (Investigator), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator) & Moya Gutiérrez, S. (Investigator)
Spanish Ministry of Economy and Competitiveness (MINECO)
1/01/14 → 31/12/16
Project: Research Projects and Other Grants
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Análisis del Desempeño Económico (AEP)
Grifell-Tatjé, E. (Principal Investigator), Calleja Blanco, J. V. (Scholar), Agrll, P. J. (Investigator), Blázquez Gómez, M. L. (Investigator), Brea Solis, H. A. (Investigator), Capelleras Segura, J. L. (Investigator), Giménez, V. (Investigator), Llonch Andreu, J. (Investigator), Lopez Belbeze, M. P. (Investigator), Lovell Charles, A. K. (Investigator), Martinez Parra, J. L. (Investigator), Montoriol Garriga, J. (Investigator) & Vaillant , Y. (Investigator)
Ministerio de Ciencia e Innovación (MICINN)
1/01/11 → 31/12/14
Project: Research Projects and Other Grants
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Consequences of perceived brand globalness and localness on brand consistency and clarity
Vaziri, M., Lopez Belbeze, M. P. & Llonch Andreu, J., 11 Apr 2025, In: Spanish Journal of Marketing - ESIC. 21 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Downloads (Pure) -
Europeans’ perspectives on the cultural impacts of globalisation and migration
Katz-Gerro, T., Yodovich, N., Rössel, J., Sivonen, S. & Llonch-Andreu, J., 1 Jan 2025, Engagement with Culture in Transformative Times: Mapping the Societal Drivers and Impacts of Cultural Understandings, Practices, Perceptions, and Values across Europe. Taylor and Francis AS, p. 137-152 16 p.Research output: Chapter in Book › Chapter › Research › peer-review
Open Access1 Citation (Scopus) -
Local Brands: impact of consumer responsibility for sustainable consumption and ethnocentrism as a moderating factor
Lamberti, G., Andreu, J. L., Belbeze, P. L. & Criado, J. R., 11 Apr 2025, In: Journal of International Consumer Marketing. 37, 5, p. 449-464 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Citations (Scopus)2 Downloads (Pure) -
Cap a un gir social en la política cultural: una guia pels responsables polítics
Cvetičanin, P., Petrić, M., Tomić-Koludrović, I. & Llonch i Andreu, J., 2024, 2024 ed. Bellaterra :. 123 p.Research output: Book/Report › Book › Research › peer-review
Open Access -
Cosmopolitanism in contemporary European societies: mapping and comparing different types of openness across Europe
Katz-Gerro, T., Llonch-Andreu, J., Janssen, S., Verboord, M. & Yodovich, N., 10 May 2024, In: Journal of Contemporary European Studies. 32, 1, p. 187-202 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access10 Citations (Scopus)1 Downloads (Pure)
Thesis
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La orientación al mercado y sus efectos en los resultados de la empresa
Llonch Andreu, J. (Author), Tena Millan, J. (Director) & Ribas Mirangels, E. (Tutor), 23 Mar 1993Student thesis: Doctoral thesis