Joan Llonch Andreu

https://orcid.org/0000-0002-1624-3133

Phone93 581 2555

Edifici B, Campus UAB
08193 Bellaterra (Cerdanyola del Vallès)

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research activity per year

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Personal profile

Education/Academic qualification

Ph. D., Universitat Autònoma de Barcelona (UAB)

Award Date: 28 Feb 1993

Degree, Universitat Autònoma de Barcelona (UAB)

Award Date: 31 May 1977

External positions

Coordinador de la Titulación de Investigación y Técnicas de Mercado, Universitat Autònoma de Barcelona (UAB)

1 Jan 2003 → 31 Dec 2003

Vicedecano de docencia y ordenación académica en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)

1 Jan 2001 → 31 Dec 2003

Coordinador de intercambios de estudiantes Erasmus en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)

1 Jan 1994 → 31 Dec 2001

Group Product Manager

1 Jan 1984 → 31 Dec 1985

Product Manager senior, Henkel Ibérica, S.A.

1 Jan 1982 → 1 Jan 1983

Product Manager junior, Frigo, S.A.

1 Jan 1980 → 31 Dec 1981

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Network

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1 Active
5 Finished

European Inventory of societal values of culture as a basis for inclusive cultural policies in the globalizing world (INVENT)
Lopez Sintas, J., Llonch Andreu, J. & Lopez Belbeze, M. P.
1/02/20 → 31/01/23
Project
Evaluación de resultados en las organizaciones
Prior Jimenez, D., Kerstens, K., Rodríguez Pérez, G., Sundgren, S. K., Svanström, T., Thieme, C. P., Woestyne, I. V. D., Woestyne, I. V. D., Balaguer Coll, M. T., Di Meo , F., Gimenez Garcia, V. M., Liu , S. P., Llonch Andreu, J., Lopez Belbeze, M. P. & Moya Gutiérrez, S.
1/01/14 → 31/12/16
Project
Análisis del Desempeño Económico (AEP)
Grifell Tatje, E., Calleja Blanco, J. V., Agrll, P. J., Blázquez Gómez, M. L., Brea Solis, H. A., Capelleras Segura, J. L., Gimenez Garcia, V. M., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell Charles, A. K., Martinez Parra, J. L., Montoriol Garriga, J. & Vaillant , Y.
1/01/11 → 31/12/14
Project
Management and Firm Performance: Profits and Beyond
Grifell Tatje, E., Brea Solis, H. A., Ilkova Pergelova, A., Stoian ., M. C., Arocena Garro, Pablo, Barrenechea Méndez, M. A., Blázquez Gómez, M. L., Capelleras Segura, J. L., Gimenez Garcia, V. M., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell, C. A. K., Martinez Parra, J. L., Perelman, S., Rialp Criado, A., Torres Bargalló, Ricardo & Vaillant , Y.
1/10/07 → 30/09/11
Project
Mesures de l'acompliment competitiu: descomposició i determinants
Grifell Tatje, E., Blázquez Gómez, M. L., Capelleras Segura, J. L., Gimenez Garcia, V. M., Royes Riera, A., Vaillant , Y., Arocena, Pablo, Briec, W., Genesca Garrigosa, E., Kerstens, K., Llonch Andreu, J., Lopez Belbeze, M. P., Lovell, C. A. K., Perelman, S., Rialp Criado, A. & Vanden Eeckaut, P. A. J.
13/12/04 → 12/12/07
Project

147 Citations
8 h-Index
41 Article
8 Chapter
3 Book
1 Proceeding

Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
Lopez-Lomelí, M. Á., Llonch-Andreu, J. & Rialp-Criado, J., 2 Dec 2019, In: Spanish Journal of Marketing - ESIC. 23, 3, p. 775-798 24 p.
Research output: Contribution to journal › Article › Research › peer-review

Open Access
1 Citation (Scopus)
Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands
López-Lomelí, M. Á., Alarcón-del-Amo, M. D. C. & Llonch-Andreu, J., 20 Oct 2019, In: Journal of International Consumer Marketing. 31, p. 395-407
Research output: Contribution to journal › Article › Research
4 Citations (Scopus)
Segmenting public universities based on their stakeholder orientation
Casablancas-Segura, C., Llonch, J. & Alarcón-del-Amo, M. D. C., 7 May 2019, In: International Journal of Educational Management. 33, 4, p. 614-628 15 p.
Research output: Contribution to journal › Article › Research
3 Citations (Scopus)
Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, V., Llonch-Andreu, J. & Alarcón-Del-Amo, M. D. C., 1 Jan 2019, In: Journal of Marketing Communications.
Research output: Contribution to journal › Article › Research
2 Citations (Scopus)
How local/global is your brand? A technique to assess brand categorisation
Llonch-Andreu, J., López-Lomelí, M. Á. & Gómez-Villanueva, J. E., 1 Jan 2016, In: International Journal of Market Research. 58, 6, p. 795-814
Research output: Contribution to journal › Article › Research › peer-review

8 Citations (Scopus)