Projects per year
Personal profile
Education/Academic qualification
Ph. D., Universitat Autònoma de Barcelona (UAB)
Award Date: 28 Feb 1993
Degree, Universitat Autònoma de Barcelona (UAB)
Award Date: 31 May 1977
External positions
Coordinador de la Titulación de Investigación y Técnicas de Mercado, Universitat Autònoma de Barcelona (UAB)
1 Jan 2003 → 31 Dec 2003
Vicedecano de docencia y ordenación académica en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)
1 Jan 2001 → 31 Dec 2003
Coordinador de intercambios de estudiantes Erasmus en la Facultad de Ciencias Económicas y Empresariales, Universitat Autònoma de Barcelona (UAB)
1 Jan 1994 → 31 Dec 2001
Group Product Manager, Agfa Gevaert, S.A.
1 Jan 1984 → 31 Dec 1985
Product Manager senior, Henkel Ibérica, S.A.
1 Jan 1982 → 1 Jan 1983
Product Manager junior, Frigo, S.A.
1 Jan 1980 → 31 Dec 1981
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INVENT: European Inventory of societal values of culture as a basis for inclusive cultural policies in the globalizing world (INVENT)
Lopez Sintas, J., Kim ., J., Lamberti ., G., Llonch Andreu, J., Lopez Belbeze, M. P. & Astor, A.
1/02/20 → 31/07/23
Project: International research project
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Evaluación de resultados en las organizaciones
Prior Jimenez, D., Rodríguez Pérez, G., Di Meo , F., Giménez, V., Liu , S. P., Llonch Andreu, J., Lopez Belbeze, M. P., Kerstens, K., Sundgren, S. K., Svanström, T., Thieme, C. P., Woestyne, I. V. D., Woestyne, I. V. D., Balaguer Coll, M. T. & Moya Gutiérrez, S.
1/01/14 → 31/12/16
Project: Research Projects and Other Grants
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Análisis del Desempeño Económico (AEP)
Grifell-Tatjé, E., Calleja Blanco, J. V., Brea Solis, H. A., Capelleras Segura, J. L., Giménez, V., Llonch Andreu, J., Lopez Belbeze, M. P., Martinez Parra, J. L., Montoriol Garriga, J., Vaillant , Y., Agrll, P. J., Blázquez Gómez, M. L. & Lovell Charles, A. K.
1/01/11 → 31/12/14
Project: Research Projects and Other Grants
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Management and Firm Performance: Profits and Beyond
Grifell-Tatjé, E., Brea Solis, H. A., Ilkova Pergelova, A., Stoian ., M. C., Barrenechea Méndez, M. A., Capelleras Segura, J. L., Giménez, V., Llonch Andreu, J., Lopez Belbeze, M. P., Martinez Parra, J. L., Rialp Criado, A., Vaillant , Y., Arocena Garro, Pablo, Blázquez Gómez, M. L., Lovell, C. A. K., Perelman, S. & Torres Bargalló, Ricardo
1/10/07 → 30/09/11
Project: Research Projects and Other Grants
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Mesures de l'acompliment competitiu: descomposició i determinants
Grifell-Tatjé, E., Capelleras Segura, J. L., Giménez, V., Royes Riera, A., Vaillant , Y., Genesca Garrigosa, E., Llonch Andreu, J., Lopez Belbeze, M. P., Rialp Criado, A., Blázquez Gómez, M. L., Arocena, Pablo, Briec, W., Kerstens, K., Lovell, C. A. K., Perelman, S. & Vanden Eeckaut, P. A. J.
13/12/04 → 12/12/07
Project: Research Projects and Other Grants
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Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
Lopez Belbeze, M. P., MARYAM, VAIZRI. & Llonch Andreu, J., 9 Aug 2021, In: Journal of Islamic Marketing. 10.1108/JIMA-01-2020-0018.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Downloads (Pure) -
Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
Lopez-Lomelí, M. Á., Llonch-Andreu, J. & Rialp-Criado, J., 2 Dec 2019, In: Spanish Journal of Marketing - ESIC. 23, 3, p. 775-798 24 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access6 Citations (Scopus) -
Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands
López-Lomelí, M. Á., Alarcón-del-Amo, M. D. C. & Llonch-Andreu, J., 20 Oct 2019, In: Journal of International Consumer Marketing. 31, p. 395-407Research output: Contribution to journal › Article › Research
8 Citations (Scopus) -
Segmenting public universities based on their stakeholder orientation
Casablancas-Segura, C., Llonch, J. & Alarcón-del-Amo, M. D. C., 7 May 2019, In: International Journal of Educational Management. 33, 4, p. 614-628 15 p.Research output: Contribution to journal › Article › Research
6 Citations (Scopus) -
Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, V., Llonch-Andreu, J. & Alarcón-Del-Amo, M. D. C., 1 Jan 2019, In: Journal of Marketing Communications.Research output: Contribution to journal › Article › Research
4 Citations (Scopus)