Antonio Rodriguez Rios

From 2021 to the present, I have been collaborating with the Universitat Autònoma de Barcelona as an associate and substitute lecturer in the Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual. My practice is focused on leading several seminars related to subjects of advertising creativity, statistics and audiovisual communication.
In 2024, I start working with the International University of La Rioja (UNIR) as a teacher and corrector of the subject Digital Marketing, and as director of several TFG of the Marketing degree.
In 2021, I teach a workshop on branding and storytelling at the Catholic University of Pereira, as part of the Degree in Social Communication and Journalism.

The main interest of my research focuses on exploring advertising based on narrative patterns and the engagement it generates in social media. In this sense, the terms that the specialised literature has been coining, such as storydoing, storyselling, storyliving and storyscaping, are attractive.