Video activism in the Brazilian protests: Genres, narratives and political participation

© 2017 Intellect Ltd. This article examines communication practices, specific genres and audio-visual narratives developed by Brazilian video activists in the context of the protests against the FIFA World Cup competition in 2014. Analysing 170 videos produced between June and July 2014, using digital methods, audio-visual analysis and the Lilleker and Vedel scheme crossed with the Carpentier model to analyse political participation, we try to reveal what level of participation these videos represent and to discover their political nature, classifying them by level of participation. In addition, this article will attempt to highlight that the videos worked as a source of information, debate and deliberation, promoting participation, which could generate more empowerment and participation if the activists improved contextualization and the quality of the narrative.