The shortcomings of the traditional press, a burden on entrepreneurial journalism

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© 2016, University of La Laguna. All rights reserved. Introduction: This article reviews the four challenges that the traditional press has inherited to its digital counterpart: introduce multimedia information narratives to attract new readers, generate proximity strategies for users, develop new business models, and become a professional space that reflects the feminisation of journalism studies. Method: This article presents the results of a content analysis applied to 281 news media companies founded by entrepreneurial journalists. Results and conclusions: The results of this study show that entrepreneurial journalism has not innovated in the presentation of information (it uses fixed images as the main attraction). Entrepreneurial news media have adopted the same advertising-based business model of the traditional press and lack channels to receive feedback from users. Finally, like their printed counterparts, digital news media are not yet a space for female empowerment.
Idioma originalEnglish
Pàgines (de-a)428-442
RevistaRevista Latina de Comunicacion Social
Estat de la publicacióPublicada - 1 de gen. 2016


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