TY - JOUR
T1 - The effect of social media adoption on exporting firms' performance
AU - Del Carmen Alarcón, María
AU - Rialp, Alex
AU - Rialp, Josep
PY - 2015/1/1
Y1 - 2015/1/1
N2 - Copyright © 2015 by Emerald Group Publishing Limited All rights of reproduction in any form reserved. This paper aims to examine the extent to which social media competence (SMC) determines exporting companies' actual adoption of social media applications, which eventually might impact these firms' performance. Quantitative study where data were collected through a web-based survey addressed to Spanish exporters. SEM is employed for testing the hypotheses. SMC has an influence on the firm's actual use of these social media applications, which in turn has an impact on the firm's performance. However, the intention to use social media applications mediates the relationship between the firm's SMC and its social media usage.
AB - Copyright © 2015 by Emerald Group Publishing Limited All rights of reproduction in any form reserved. This paper aims to examine the extent to which social media competence (SMC) determines exporting companies' actual adoption of social media applications, which eventually might impact these firms' performance. Quantitative study where data were collected through a web-based survey addressed to Spanish exporters. SEM is employed for testing the hypotheses. SMC has an influence on the firm's actual use of these social media applications, which in turn has an impact on the firm's performance. However, the intention to use social media applications mediates the relationship between the firm's SMC and its social media usage.
KW - Adoption process
KW - Exporting companies
KW - Performance
KW - Social media competence
U2 - 10.1108/S1474-797920140000025007
DO - 10.1108/S1474-797920140000025007
M3 - Article
SN - 1474-7979
VL - 25
SP - 161
EP - 186
JO - Advances in International Marketing
JF - Advances in International Marketing
ER -