Technology and transformation of teaching practice in training in communication in the 2.0 era: A case study

The ICTs has transformed the university's teaching practice in a radical way. The difficulty can be greater for university professors that use technologies to explain the professional production of communication contents. The study explores the profile transformations of these professors over time. We provide preliminary conclusions of qualitative research applied to the case of the Faculty of Communication Sciences at the Autonomous University of Barcelona where the authors are teachers and members of the Research Group in Advertising and Public Relations (GRP).