@inbook{e2a5523aa46944d1ac134a50ae6a44f4,
title = "T{\'a}cticas corporativas de autopromoci{\'o}n en los grupos televisivos espa{\~n}oles",
author = "Matilde Delgado and Bel{\'e}n Moncl{\'u}s and Gina Plana and Iliana Ferrer",
year = "2014",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "978-84-7074-621-5",
volume = "1",
series = "Biblioteca de ciencias de la comunicaci{\'o}n, 79",
pages = "301--322",
editor = "{Liberal, Sheila} and {Fern{\'a}ndez, Piedad}",
booktitle = "{\'U}ltimos estudios sobre Publicidad: de {"}Las Meninas{"} a los tuits",
edition = "1",
}