Responsabilidad social corporativa : estudio sobre la identificación y clasificación de los stakeholders

In the last years, we have witnessed the rise of Corporate Social Responsibility (CSR) due to a series of phenomena that are changing the business context. One of these phenomena without which the CSR rise cannot be understood is the company's redefinition from the Freeman's stakeholder theory, which conceives organizations as entities made up of different key actors that affect and are affected by them. The present research, based on the case study methodology, focuses on an international company stakeholder identification and classification in terms of CSR. Therefore, the research design has been based on the triangulation technique, combining the review of written documents with focused interviews. The results show that in terms of CSR the main company's stakeholders are consumers, employees, suppliers, distributors, public administration, non-profit organizations, collaborating companies, media, local community and society in general. In regard to the subject of stakeholder classification, unlike what was detected in the literature review, they are classified among beneficiaries, those to whom the CSR actions are addressed to (consumers, employees, suppliers, local community and society in general) and partners, those who collaborate in CSR actions execution, so that a win-win relationship is generated between them and the company (non-profit organizations, collaborating companies, public administration, distributors and media).