TY - CHAP
T1 - Quantitative game theory applied to economic problems
AU - Cano-Berlanga, Sebastián
AU - Giménez-Gómez, José Manuel
AU - Vilella, Cori
PY - 2019/1/1
Y1 - 2019/1/1
N2 - © 2019 Elsevier B.V. The main purpose of the present chapter is to introduce the reader to game theory through R. Specifically, it focuses on cooperative games with transferable utility and it introduces well-known punctual solutions, the voting power index and the claims problems. Furthermore, we introduce a modern application of cooperative game theory to the marketing field, where we develop a framework to distribute revenues among Internet selling channels. For the sake of comprehensiveness, after theoretical explanation, the reader may find the R code to execute the examples.
AB - © 2019 Elsevier B.V. The main purpose of the present chapter is to introduce the reader to game theory through R. Specifically, it focuses on cooperative games with transferable utility and it introduces well-known punctual solutions, the voting power index and the claims problems. Furthermore, we introduce a modern application of cooperative game theory to the marketing field, where we develop a framework to distribute revenues among Internet selling channels. For the sake of comprehensiveness, after theoretical explanation, the reader may find the R code to execute the examples.
KW - Attribution model
KW - Bankruptcy
KW - Claims problem
KW - Cooperative game
KW - Nucleolus
KW - R package game theory
KW - Shapley value
UR - http://www.mendeley.com/research/quantitative-game-theory-applied-economic-problems
U2 - 10.1016/bs.host.2018.11.003
DO - 10.1016/bs.host.2018.11.003
M3 - Chapter
SN - 9780444643117
VL - 41
T3 - Handbook of Statistics
SP - 281
EP - 307
BT - Handbook of Statistics
ER -