Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze

Producció científica: Contribució a revista › Article › Recerca

40 Cites (Scopus)

Idioma original	Anglès
Número d’article	37 (1)
Pàgines (de-a)	-
Revista	European Journal of Marketing
DOIs	https://doi.org/10.1016/j.emj.2018.05.003
Estat de la publicació	Publicada - 2019

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title = "Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types",

author = "A. Cuneo and S. Milberg and {del Amo}, MC and MP. L{\'o}pez-Belbeze",

year = "2019",

doi = "10.1016/j.emj.2018.05.003",

language = "English",

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T1 - Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

AU - Cuneo, A.

AU - Milberg, S.

AU - del Amo, MC

AU - López-Belbeze, MP.

PY - 2019

Y1 - 2019

U2 - 10.1016/j.emj.2018.05.003

DO - 10.1016/j.emj.2018.05.003

M3 - Article

SN - 0309-0566

SP - -

JO - European Journal of Marketing

JF - European Journal of Marketing

M1 - 37 (1)

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