Prácticas juveniles de consumo sonoro, entre grandes plataformas y el ecosistema radiofónico: caso Colombia-España: Caso Colombia-Espanã

This paper presents an analysis and correlation of youthful sound consumption practices from the comparative specificities of Colombian and Spanish university ecosystems. Through a quantitative-qualitative methodology applied to a sample of 160 subjects, a generational cut pattern is confirmed both in the use of devices and in the type of content demanded. Likewise, the emergence of a hybrid consumer in whose digital sonosphere contents from global platforms, radio and podcasts coexist, and who is interested in the offer of the own radio ecosystem is outlined.