Perception of cuts in different editing styles

The goal of this work is to explain how the cuts and their insertion in different editing styles influence the attention of viewers. The starting hypothesis is that viewers' response to cuts varies depending on whether they watch a movie with a classical versus a messy or chaotic editing style. To undertake this investigation, we created three videos with the same narrative content and duration but different editing styles. One video was a fixed one-shot movie. Another video followed a classical editing style, based on the rules of classic Hollywood movies, according to David Bordwell's studies. The other video used a chaotic style, beyond post-classic, which broke the classical rules of continuity and was inspired by music video clips. We showed these stimuli to 40 subjects while recording their brain activity using the electroencephalography (EEG) technique. The results showed that cuts reduce the eyeblink frequency during the second after they are seen. Since blinking is a well-known attention marker, we propose that cuts increase viewers' attention. Cuts initiate a flow of electrical activity from the visual cortex to the cognitive processing zone in the prefrontal area. We also found that the different editing styles in which cuts are inserted affected perception, confirming the initial hypothesis. These results could be of great interest and utility for creators of audiovisual content and the management of attention in their work.