Micronarrativas en Instagram: Análisis del storytelling autobiográfico y de la proyección de identidades de los universitarios del ámbito de la comunicación

© 2018 Fundacion para la Investigacion Social Avanzada. All rights reserved. The study of social networks among young Internet users has become a growing line of research. There are numerous studies, however, has analyzed the type of content (topics and approaches) published and, especially, the characteristic profiles in the articulation of stories. Between these platforms dialogic, Instagram, which is one of the most useful applications and rated by the users. In this way, this article presents the results of a diagnostic research conducted in two Spanish universities with 204 students of Communication and Education, which reflected on the use and construction of stories in their respective accounts of Instagram. The study concludes that the network has a high degree of acceptance among young people, especially through the mobile phone, to share content targeted at your leisure moments or everyday life. However, warns of the need to sensitize students to the possibilities of the platform as a communicative tool to turn professional. To do this, there is a need for a reformulation of the curriculum by insisting on the importance of media literacy, on the one hand, and projecting the use of the platform beyond entertainment.