Metric for measuring the effectiveness of an eco-ideation process

© 2017 Elsevier Ltd It is necessary to integrate environmental aspects during the early stages of the design of eco-innovation and eco-ideation processes. In addition, it has been observed that concept evaluation metrics do not exist that measure the dimensions of creativity, such as the novelty, utility or technical feasibility of a process along with its environmental indicators; hence, current metrics do not enable global evaluations. In this context, an eco-ideation process is structured that aims to find new applications for cork in the construction sector. To achieve this goal, a creative workshop is designed in which a multidisciplinary group generates ideas in order to conceptualise new cork applications. The objective is to establish a metric to evaluate the results of an eco-ideation process during the conceptual phase of the design process that considers creative and environmental dimensions. The metric has been adapted to three scenarios to highlight the importance of environmental dimensions when creative dimensions are matched. In addition, these scenarios describe the accuracy of the applied metrics, demonstrating that metrics using Likert values or discrete scales equalise the results, while dimensions with continuous values establish the real differences between the concepts.