TY - JOUR
T1 - Intel·ligència artificial :
T2 - reptes, riscos i oportunitats per a l'ecosistema publicitari
AU - González Quesada, Alfonso
AU - Lázaro Pernias, Patrícia
PY - 2025
Y1 - 2025
N2 - Artificial Intelligence has burst into our lives, also into the creative and strategic landscape of brands and advertisers. This editorial reflects on the opportunities, challenges and risks of adopting generative AI in the world of advertising, without forgetting how it should be integrated into the university training environment.
AB - Artificial Intelligence has burst into our lives, also into the creative and strategic landscape of brands and advertisers. This editorial reflects on the opportunities, challenges and risks of adopting generative AI in the world of advertising, without forgetting how it should be integrated into the university training environment.
KW - Advertising
KW - Artificial intelligence
KW - Creativity
KW - Strategy
KW - Publicidad
KW - Inteligencia artificial
KW - Creatividad
KW - Estrategia
KW - Publicitat
KW - Intel·ligència artificial
KW - Creativitat
KW - Estratègia
UR - https://portalrecerca.uab.cat/en/publications/9d151f63-f2a4-460b-8c53-c027876698f3
U2 - 10.5565/rev/qp.412
DO - 10.5565/rev/qp.412
M3 - Article
SN - 1988-8732
VL - 8
SP - 5
EP - 10
JO - Questiones publicitarias (Internet)
JF - Questiones publicitarias (Internet)
IS - 35
ER -