Innovation and Business Diversification for Family Business Continuity

The case study focuses on succession planning in a family business in Indonesia. The case highlights the company's communication barrier and points to the need for proper on-the-job training for employees and regular performance reviews to ensure employees remain motivated and focused on the business. Although Sabrina's family can overcome all the challenges in the family business, they strengthen the relationship between family members and employees who are always motivated and committed to the success of the business. Nevertheless, the family business needs to ensure innovation and business diversification to keep up with market trends and achieve business continuity.