How local/global is your brand? A technique to assess brand categorisation

Joan Llonch-Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

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16 Cites (Scopus)

Idioma original	Anglès
Pàgines (de-a)	795-814
Revista	International Journal of Market Research
Volum	58
Número	6
DOIs	https://doi.org/10.2501/IJMR-2016-046
Estat de la publicació	Publicada - 1 de gen. 2016

Accés al document

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