El diálogo entre empresas de comunicación y sus stakeholders en América y Europa

Carme, Ferré Pavia, Jaime Alberto Orozco Toro

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Resum

This research approaches the communication of CSR management with a look at the company's values ​​and management cultural characteristics. In the study of the relationship between communication companies and their stakeholders, we propose a comparison between Latin American and European companies through reports sent to the UN Global Compact. With 40 firms surveyed in total, we provide data on how stakeholders are conceived by these firms, what actions are actually implemented with them and what cultural values ​​emerge from these documents about the company-stakeholder dialogue. Some findings suggest that Latina American companies give priority to education, peace, justice and coexistence among members of the community, while in Europe these problems are solved with codes of ethics, good relationships with stakeholders and philanthropy in developing countries
Títol traduït de la contribucióThe dialogue between communication companies and their stakeholders in America and Europe
Idioma originalSpanish
Pàgines (de-a)0091-104
Nombre de pàgines14
RevistaCuadernos.info
Número29
DOIs
Estat de la publicacióPublicada - 2011

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