Diagnóstico de la percepción de los estudiantes universitarios de comunicación sobre las plataformas online y el uso del lenguaje transmedia

The transmedia language is the consequence of a digital literacy that challenges society and that induces the academies to generate responses from the pedagogical and didactic fields; In addition, it calls us to add and transmit knowledge, tests of new strategies to strengthen the teaching-learning process, taking advantage of technological innovations. This transmedia phenomenon has transformed the use and interaction of university students in the city of Santo Domingo and their entire social environment, due to the way they interact on social media through their technological equipment. Young people have gone from being mere consumers of content to also being generators of news and multimedia that constantly exchange from their digital platforms, leaving behind the role of spectators of previous times to become actors in a constant communication process that defines them. as prosumers who exchange information and opinions and constantly generate interactive data. Process that has led them to add new modalities to their offers and to their menu of options.