@inbook{1cd4f47a7dae40adbe532a75cd168bac,
title = "Del espectador pasivo al interactivo. La televisi{\'o}n digital interactiva en Estados Unidos, Europa y Espa{\~n}a",
author = "N. Ramajo and J.J. Igart{\'u}a and J. Oleaga and C. Garitaonand{\'i}a and Fern{\'a}ndez, {Pe{\~n}a E.}",
year = "2003",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "84-7800-725-3",
volume = "1",
series = "Aquilanfuente",
publisher = "Ediciones Universidad de Salamanca",
pages = "129--143",
booktitle = "Audiencias y Medios de Comunicaci{\'o}n",
address = "Espa{\~n}a",
edition = "-",
}