Community Social Psychology in the face of change in contemporary society: From reifying the common to articulating differences

The consolidation of post-Ford capitalism weakens community ties. It also makes social intervention a technical and bureaucratic endeavor and makes the consolidation of the common space that sustains collective action difficult. Community action should incorporate concepts and practices to apply in complex, diverse and delocalized contexts. The rhizome help us understand community in terms of heterogeneity and diversity, becoming a heuristic tool to promote community events aimed more at articulating differences than at reifying common knowledge. This approach would shift the focus from the tension between -sameness - difference" to pursue of equity and social transformation that characterizes Community Social Psychology.