Business model evaluation: Quantifying walmart's sources of advantage

Humberto Brea-Solís, Ramon Casadesus-Masanell*, Emili Grifell-Tatjé

*Autor corresponent d’aquest treball

Producció científica: Contribució a una revistaArticleRecercaAvaluat per experts

78 Cites (Scopus)

Resum

We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and their profit consequences. The method is applied to Walmart by building a qualitative representation of its business model and mapping that representation on an analytical model that quantifies the company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but, most importantly, on its implementation (how the levers are pulled).

Idioma originalEnglish
Pàgines (de-a)12-33
Nombre de pàgines22
RevistaStrategic Entrepreneurship Journal
Volum9
Número1
DOIs
Estat de la publicacióPublicada - 1 de març 2015

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