Análisis del modelo de ingresos en medios nativos digitales de carácter alternativo de España

Santiago Tejedor Calvo, Ariadna Pla Pablos

Producció científica: Contribució a una revistaArticleRecerca

16 Cites (Scopus)

Resum

Professional roles, the type of content and the routines of production of the media have been transformed into cyberspace. The emergence of alternative digital native media, beyond the con-solidated cybermedia created by and for the Network, has also raised a series of challenges that es-pecially affect the profitability of these journalistic projects. Based on this, the research analyzes dif-ferent income models of Spanish cybermedia based on a comparative analysis of eight case studies, interviews with its founders and a focus group with users. In this way, the research concludes, among other aspects, that a commitment to income models centred on horizontality, participation and user engagement is predominant through content that exploits the hypertematization through diversity and specialization. The study warns of the need to diversify funding sources and identifies subscriptions and crowdfunding as the main alternatives.
Títol traduït de la contribucióAnalysis of the income model in alternative digital native media of Spain
Idioma originalSpanish
Pàgines (de-a)275-295
Nombre de pàgines21
RevistaRevista de Comunicacion
Volum19
Número1
DOIs
Estat de la publicacióPublicada - 10 de març 2020

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