Advertisements that Follow Users Online and Their Effect on Consumers’ Satisfaction and Expectation Confirmation: Evidence from the Tourism Industry

Jordi López-Sintas, Giuseppe Lamberti, Haitham Alghanayem*

*Autor corresponent d’aquest treball

Producció científica: Capítol de llibreCapítolRecercaAvaluat per experts

Resum

This chapter was designed to specifically explore the effect of post-purchase retargeting ads on consumers’ confirmation of expectation and satisfaction. Data from 402 respondents having prior experience with post purchase retargeting ads after purchasing an e-tourism service was collected. The structural equation modeling technique was applied to analyze the data using SmartPLS 3 software. Results revealed that confirmation has significant effect on satisfaction, satisfaction has significant effect on repurchase intentions, and post-purchase retargeting ads competitiveness has significant effect on confirmation and significant indirect effect on satisfaction.

Idioma originalEnglish
Títol de la publicacióState of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond
EditorsLăcrămioara Radomir, Raluca Ciornea, Huiwen Wang, Yide Liu, Christian M. Ringle, Marko Sarstedt, Marko Sarstedt
EditorSpringer Nature
Pàgines75-83
Nombre de pàgines9
ISBN (imprès)9783031345883
DOIs
Estat de la publicacióPublicada - 2023
EsdevenimentPLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling - Cluj-Napoca, Romania
Durada: 6 de set. 20229 de set. 2022

Sèrie de publicacions

NomSpringer Proceedings in Business and Economics
ISSN (imprès)2198-7246
ISSN (electrònic)2198-7254

Conferència

ConferènciaPLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling
País/TerritoriRomania
CiutatCluj-Napoca
Període6/09/229/09/22

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